I’m a marketing communications professional known for implementing programs that consistently yield a high return on investment.
Having earned the nickname “budget cruncher” based on my determination to examine vendor relationships and making cost comparisons routine, I’ve reset the expectations bar for getting the most out of every marketing dollar spent.
Executing successful product and program launches plays to my strengths in translating marketing goals into developing and directing targeted plans.
Having begun my career as a technical writer, I honed my skills by developing procedural manuals and learned “engineering speak,” becoming comfortable in technical environments and interacting seamlessly with engineering staff.
Not willing to settle for meeting requirements I continually strive to exceed expectations. And I’ve got a record to prove it, consistently completing projects under budget, maintaining a clear focus on profitability.
· At Kelley Blue Book I directed a lead generation project that generated $450,000 in incremental opportunities.
· At Kia Motors, I created a $560,000 surplus in less than a year by renegotiating printing and mail house vendor contracts.
· At Printronix I designed a rewards program that led to $2.5 million sales increase.
My enthusiasm and appreciation of others’ talents enables me to mesh well in a team environment and enhance performance in any organization counting on results from their marketing programs.
I hold a certificate in Marketing Communications from the University of California, Irvine, a certificate in Professional and Technical Writing from California State University, Long Beach, and a B.A. in Education from Rowan University, New Jersey.